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Pepsi Gravitational Field.Pdf

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Uploaded: Feb 09, 2009

Size: 6.1 MB

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Recent Comments

Einstein would be proud. Excellent work.

As a professor in science myself - i would like to congratulate Pepsi cola for furthering our understandings of gravity ,space , time and indeed the universe. Well done lads. Me and the eggheads in the labs will be raising a glass of your tasty beverage in your honor. All the best. Daz

Holy shit. Great research but their completely full of shit. The whole oscilation branding research and history of man and time comes down to a few pen strokes they changed and yes that is all it is. lol. Great job on the research whoever put that bullshit presentation together though, something tells me the client got their moneys worth in the " science " behind the few pen strokes they changed haha.

excellent work? the new logo is mediocre at best. pepsi got completely bent over on this one and i bet the ad agency didn't even provide the vaseline.

Come on. Really? Talk about overkill. The pretense of science here is insulting. I am a designer and I deal with brands. I am into researching and including suggestive hints in marks and all that, but this is just total bullshit. This amount of work is commendable if creating something completely fresh and revolutionary, which this is obviously not. It looks like a branding company needed to justify the craploads of money they got paid to rotate the old logo and adjust 2 curves with some "pop" science.

Who knew making such a terrible looking logo took so much work and B.S.?

Total bullshit indeed. I guarantee they came up with some 'cool' design variations expanding on the most recent identity and worked backwards coming up with all this non-sense. The new logo was probably designed on the same day as the kick-off meeting by the new intern. The next six months was spent putting this insane document together to justify the invoice sent out with it. I'm sure it was equally as detailed and full of shit as this document. Sadly, the typeface and euro design is so dated that they will have to repeat this same re-branding effort in 3 years. Enough from me... I'm going to get a Coke!

Oh my lord what a load of technobablling incoherent shite. I can't believe this profession somethime; shame shame i feel shame.

I also feel shame for my spelling!

I think that this is living proof that it's possible to be overly-dedicated to aesthetic geometry and logo innovation. It's almost a joke, really. Pepsi's old logo was just fine. You want to retain as much of the Pepsi's DNA as possible? Don't change it. Just remove all those bevels and shines and shadows and water droplets from the old logo, and you got a keeper.

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